the illusion and the reality of the niche
Running a company inside of a niche market can be quite deceiving, and in order to operate effectively and properly an entrepreneur has to both buy into the illusion, and realize it’s fallacies. Let’s take me, for example. I run HEY WTF … Continue reading
Posted in Business, Entrepreneurship, HEY WTF Records, marketing, music
Tagged bob lefsetz, entrepreneurship, leadership, music industry, niche, niche business, niche market, niche marketing, tribes
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