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the developmental journey of a 21 y/o full stack marketer

Tag: advertising

Is “Positioning” Still Relevant, or is it Bad Strategy?

I’m a “self-trained” marketer, in that I don’t have a college degree specifically in marketing (it’s in Music Business). Since my freshman year of high school, I’ve devoured training courses, books, and the advice of mentors, applying as much as I could along the way. Lately, I’ve been digging into some of the classics on marketing theory and copywriting that I somehow missed along my journey thus far, and the endeavor recently took me to a certified classic, Positioning: The Battle For Your Mind by Al Ries and Jack Trout.

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