Category Archives: music

the illusion and the reality of the niche

Running a company inside of a niche market can be quite deceiving, and in order to operate effectively and properly an entrepreneur has to both buy into the illusion, and realize it’s fallacies.  Let’s take me, for example. I run HEY WTF … Continue reading

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Music is not a video game.

I think there’s a major problem right now with a significant number of young, aspiring, would-be producers, electronic musicians, drummers, guitarists, etc. They have the wrong outlook on what music is and what the endgoal should be. Sure, they practice … Continue reading

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