About Me
I'm a technologist, sometimes-writer, and former music producer based in Boston, MA. I write about how companies leverage experimentation, my personal health/wellbeing experiments, and my unfolding journey as a meditator.
My career has been deeply focused on digital experimentation in business (A/B testing and beyond) - starting as a practitioner, then a consultant, and finally a marketing leader at a software vendor (Eppo, which was acquired by Datadog in May 2025). I love how experimentation nudges us towards exploration, forces us to face counterintuitive truths, and challenges even our most confident assumptions, and I love sharing that spirit with others. In my current role at Datadog, I give talks around the world on experimentation topics and host a podcast called Outperform, amongst other work.
In 2025, I served on the LIFT Committee for MIT's Conference on Digital Experimentation, co-produced the EXL conference in Austin TX, and was also editor-in-chief of a 250-page special print edition of Outperform.
I'm also an avid meditator practicing mostly, albeit by no means exclusively, in the Theravada Buddhist tradition. In 2025, I sat a retreat with Shinzen Young and in the next few months, plan to sit a course with Michael Taft, an MIDL retreat with Stephen Procter, and begin sitting in-person locally at the Cambridge Insight Meditation Center.
The intersection between these worlds of technology + consciousness is a rapidly increasing interest of mine. I'm curious how mindfulness can help us improve our often-troubled relationships with modern tech or build more humane and flourishing-focused tech products, and how technology can help speed up or democratize the attainment of mindfulness and equanimity.
In a past life (read: college), I was a music producer/DJ/songwriter/engineer - my most notable project was Camino 84, a solo project and/or loose collective that unbelievably somehow garned millions of streams on Spotify, but I'm maybe most proud of the post-production work I did for other, more talented artists.
Some favorite credits include:
- Discoholic - Discoholics Anonymous (mix engineer, tracks 4-8)
- Little Miss Echo - Little Miss Echo (mastering engineer)
- Valiant Vermin - My Own Skin (producer, mix engineer)
- DASH30 - Make You Stay (mix engineer)
Get in touch
One experiment I'm running in 2026 is keeping open office hours where anyone is welcome to grab time on my calendar and chat. If we share any interests, I'd love to hear from you - even and especially if your perspective differs from mine.
If you're curious to see what I'm thinking about and what we might want to chat about, you can check out the Focus Areas page.