Hi, I'm Ryan Lucht

Forward-thinking marketing strategist and experimentation evangelist

Experiment-Led Growth (noun) : how the world's most successful companies increase revenue, mitigate strategic risk, and drive innovation using scientific decision making.I've spent my career helping top-performing marketing leaders implement and scale Experiment-Led Growth. After 5 years at Cro Metrics helping companies like DoorDash, Zillow, and Tory Burch, I joined Eppo - the most powerful experimentation platform on the market.